Hack That Dish Book Cover Design

About: Hack That Dish was designed to capture Todd Wilbur’s bold, high-energy brand and his legacy as America’s original food hacker. Building on the Top Secret Recipes® identity I developed at Meat and Potatoes, the cover uses strong diagonals, dynamic red and black contrast, and oversized typography to evoke both confidence and playfulness. The brand pattern subtly anchors the background, while a strip of photography grounds the design in the real dishes readers can recreate, including familiar favorites like Crumbl cookies, Panda Express chow mein, and Applebee’s wonton tacos.

Client: Todd Wilbur

Publisher: Adams Media

Role: Art Direction & Design